Beavertown. Stick Your Neck Out.

Pointy Stick launches Beavertown’s first ever live-action TV spot in the summer campaign, Stick Your Neck out - encouraging people to try something new and lean into the unexpected.

For the first time, Beavertown brings its iconic visual style into a real-world setting with comedy and irreverence to cut through in a saturated market. The campaign rolls out nationwide, led by a 30-second TV advert across ITVX, Channel 4, Sky, YouTube and Meta, and supported by bold outdoor placements in major cities.