Comedy gets serious: Pointy Stick appoints AA Group Marketing Director as MD

We are delighted to announce the appointment of former AA Group Marketing Director Will Harrison, as Pointy Stick’s Managing Director.

Will joins us following a career largely spent on the brand side, holding senior marketing roles at The AA, Three and Dixons Carphone, where he built a reputation for championing bold insight-led creative. 

In a rare move that brings extensive client-side insight to Pointy Stick, he leaves his leadership position to help shape our next chapter, as we ramp up our mission to prove that comedy - one of the industry's oldest creative tools - remains one of its most culturally and commercially effective.

This news follows an exciting few months for Pointy Stick, including the creation of "Stick Your Neck Out", a campaign for Beavertown Brewery that included creating the beer brand’s first ever live action ad, projects for the Royal Ballet and Opera and new client work due to begin later this year across FMCG and charity sectors. On the broadcast side, co-founder James Menzies headed up the writing on Fox's hit US comedy-entertainment show '99 To Beat'.

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