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Pointy Stick was founded in 2025 by Cannes-winning creative leader, Rob Bovington and BAFTA-winning comedy writer James Menzies, united by a simple belief: when done well, comedy is one of the most powerful tools available to brands and broadcasters.

Pointy Stick sits where commercial strategy meets comedy craft. Working alongside a senior team and a network of exceptional writers, directors and producers, we create and produce comedy-led entertainment that reframes ideas, builds audiences and unlocks the untapped commercial potential of comedy.

  • James is an award-winning and highly sought-after comedy writer, who has written for the BAFTA-winning Murder In Successville. He has over a decade’s experience writing for TV on panel shows such as Never Mind The Buzzcocks and A League Of Their Own. He has written stand up for Jason Manford, sketches for Channel 4 and has written on big budget US entertainment shows such as NBC’s Destination X, Backstage with Katherine Ryan for Amazon Prime and most recently for Ken Jeong on Fox’s 99 To Beat. James is an accomplished sketch-writer and has won awards writing short form books for the Guardian, Twitter feeds for Dave and for his short film 1500 Words

  • Rob Bovington is a highly awarded Executive Creative Director with a track record of delivering celebrated campaigns for brands both locally and globally. With over 20 years of experience in advertising he has created work for brands such as, The AA, Nespresso, Volkswagen, Budweiser, Nestle, Hasbro, SMARTY mobile, Heineken and HSBC - winning every industry award along the way. Rob recently spoke at Creative Circle about the importance of comedy in advertising and has juried many award shows including Creative Circle, D&AD and Campaign for Film & Brand.

  • With over 15 years’ experience across marketing and communications, Rebecca has built and led growth and brand strategy for start-ups, scale-ups and global businesses. Her background spans media, tech, entertainment, lifestyle, FMCG, music and health. Before Pointy Stick, Rebecca was Global Communications Director at Brainlabs, leading marketing and communications. Earlier roles include senior leadership positions at Fanbytes, JOE Media, DawBell and Red Consultancy, delivering high-impact work for clients including Google, Samsung, McDonald’s, Molson Coors, Pinterest, Universal Music and Casio.

    Rebecca is a regular industry speaker, board member of London Digital Irish, and runs @mamawhathe - a social channel about motherhood fuelled by honesty and caffeine.

  • Will is an award-winning marketing leader who has driven business growth and brand transformation across a wide range of industries. His experience on both sides of the client-agency relationship gives him a unique perspective on helping brands unlock growth through bold, effective ideas.

    Most recently, as Group Marketing Director at The AA, he led the iconic business through a major brand and marketing transformation under private equity, with great success.

    With a reputation for championing insight-led creativity that delivers measurable commercial impact, Will brings a rare blend of commercial rigour and creative ambition to Pointy Stick.