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Pointy Stick was founded in 2025 by Rob Bovington and James Menzies - friends with a shared talent in comedy and the belief that when it comes to cutting through and making a point, comedy is unrivalled.

Together, they bridge two complimentary worlds. Rob, a former Executive Creative Director with 20 years of experience working for some of the UK’s top advertising agencies. James, a BAFTA-winning comedy writer, whose work spans primetime British television and big-budget US shows.

Pointy Stick sits exactly where these two worlds meet - where commercial insight meets comedic craft. Through the wider team and a network of the best writers, directors, and producers in the industry, we combine exceptional creative and strategic rigour with top-class comedic execution.

  • James is an award-winning and highly sought-after comedy writer, who has written for the BAFTA-winning Murder In Successville. He has over a decade’s experience writing for TV on panel shows such as Never Mind The Buzzcocks and A League Of Their Own. He has written stand up for Jason Manford, sketches for Channel 4 and has written on big budget US entertainment shows such as NBC’s Destination X, Backstage with Katherine Ryan for Amazon Prime and most recently for Ken Jeong on Fox’s 99 To Beat. James is an accomplished sketch-writer and has won awards writing short form books for the Guardian, Twitter feeds for Dave and for his short film 1500 Words

  • Rob Bovington is a highly awarded Executive Creative Director with a track record of delivering celebrated campaigns for brands both locally and globally. With over 20 years of experience in advertising he has created work for brands such as, The AA, Nespresso, Volkswagen, Budweiser, Nestle, Hasbro. SMARTY mobile, Heineken and HSBC - winning every industry award along the way. Rob recently spoke at Creative Circle about the importance of comedy in advertising and has juried many award shows including Creative Circle, D&AD and Campaign for Film & Brand.

  • 91% of people prefer brands to be funny.

    - Oracle & Gretchen Rubin, “Happiness Report”

  • Humour increases emotional engagement by 40%, which correlates with stronger brand loyalty.

    - System1 Research

  • Ai doesn’t have a sense of humour.

    - Matt Groening

  • We are now in a happiness recession.

    - Jon Petrie, BBC Director of Comedy

  • James, put a quote here.

    - And who said it.

We’ve worked with…